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Looking for a Good Deal?
An Acre of Choices Under One
Roof at Ruland's
Used Office Furniture
Surely you're familiar with
Ruofs (pronounced RUFUS). The outspoken red fiberglass steer in a
certifiable landmark by now, a colorful piece of Sacramento's daily
business fabric.
From his home pasture at 215
N. 16th Street, Ruofs' thought-provoking messages provide a bright spot
in the day for thousands of downtown businesspeople and state employees.
It sometimes takes a little mental exploration to appreciate the real
meaning of his comments, but Ruofs always brings a smile.
Like its mascot, Ruland's
Office Furniture invites exploration and promises many a treasure for
those willing to look and think a bit............
This Furniture Seller Steers
Clear of
Common Marketing
Reprinted from
"Success Secrets of Sacramento's
Business Professionals"
Born the ninth of
twelve children, Steve Ruland learned at an early age the importance of
setting himself apart from his competition. Many years later, the owner
of Ruland's Used Office Furnishings uses a playful approach to draw
attention to his business and to sell his merchandise.
Each weekday
morning, 30,000 commuters heading north on Highway 160 pass the front of
his 16th Street store, and each morning they are greeted by one of
downtown Sacramento's most beloved fixtures: RUOFS (pronounced "RUFUS")
- a red and white, life-size plastic cow that brings welcome humor to
what some people might describe as a less-than-exciting business. (The
cow's name is the acronym for the name of the store.)
While RUOFS remains
chained to a bus stop in front of the business, his mobile "brother," a
full-size fiberglass cow with the same name, similar markings, and
wheels under his hooves, makes public appearances at fund-raisers and
promotions...
(next page of this article)
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